Sky Bet’s new football campaign hits the screen as Premier League approaches

With just two weeks to go before the Premier League season starts again, the marketing rush has well and truly begun. Sky Bet is the latest to get campaigns underway. The Flutter Entertainment brand took its latest football campaign, ‘Games Gone’, live today, with familiar name ambassadors Roy Keane and Micah Richards featuring heavily. The […]

BETBY fuels player engagement with ePadel Tennis and eSumo

BETBY has added two new products to its roster, adding to the ongoing expansion of its esports portfolio and launch of its prediction markets platform. It has added both ePadel Tennis and eSumo to its platform this week, describing both of the new products as offering fast-paced and high-frequency play designed to boost player engagement. […]

Genius Sports confident investments will pay off after clocking $76m Q2 loss

Genius Sports‘ share price remains stable in the face of a widened loss during Q2 trading. The sportstech’s shares on the NYSE stand at $8.48 (£6.29) at the time of writing, having finished at $8.30 at the close of trading yesterday afternoon. It has particularly benefited from signing back-to-back deals with Polymarket and Kalshi, the […]

Italy: Retail betting reorganisation removed from government agenda 

Prime Minister Giorgia Meloni has removed the ‘Reorganisation Decree’ of land-based gambling from Italy’s remaining political agenda for 2026. The development was expected by both the Chamber of Deputies and Senate as the Decree was omitted as a policy plan listed on the Council of Ministers agenda. Italian media views the matter as effectively dead […]

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking programme, powered by SBC Connect, that lets attendees pre-arrange meetings, get curated introductions and join market-specific conversations before they even arrive. Taking place at Feira Internacional de Lisboa and the MEO Arena from 29 September to 1 […]

Super Group CEO hails Man Utd deal as Betway asserts Premier League dominance

Super Group CEO Neal Menashe has reaffirmed the importance of Betway’s new Manchester United sponsorship as he hailed the club as “one of the most recognisable in the world”.  The training kit sponsorship deal with Man Utd was signed on Tuesday, just before Betway owner Super Group’s Q2 2026 results were announced. It makes Betway […]

John Cook: Your brand isn’t just colours or a logo, it’s much more than that

Writing for SBC News, SBC Media Commercial Director John Cook dives into the world of branding – and why iGaming companies need to look beyond the aesthetic of a brand, and instead focus on the values that differentiate you from the crowd. There are very few brands in the world that are instantly recognisable. Whether […]