betTOM signs deals with Burnley FC, Stockport County and Peterborough United in EFL spree

One of the UK’s new challenger betting brands, betTOM, has continued its marketing spree in the English Football League (EFL), announcing deals with Burnley FC and Stockport County. This week’s deals follow an announcement last week which saw the operator become the Official Betting Partner of EFL League One club Peterborough United. The agreement with […]

Sponsor Spotlight: Big week for localised gambling partnerships

Sports sponsorships in the global betting and gaming industry never sleep. This week alone has already produced some huge deals, which will be seen by millions of sports fans around the world. This edition of Sponsor Spotlight takes a look at a week congested with carefully targeted partnerships that aim to push local fan engagement […]